Temple University Fox School of Business and Management 11 courses 24 total credits
Students interested in expanding their career options through a general knowledge of marketing and information systems principles and specializing in digital marketing should consider completing a Minor in Digital Marketing, offered by the Department of Marketing. The Digital Marketing minor integrates marketing with digital technology and analytics to prepare students for new and emerging jobs related to analytics, blogging, search engine optimization, e-detailing, site design, Internet research, digital demographics, personalization, customer relationship management, information architecture, social media, e-commerce and media design.
| Total Credits | 24 credits |
Program Courses
| Code | Course Title | Credits |
|---|---|---|
| ECON 1101 or ECON 1901 | Macroeconomic Principles or Honors Macroeconomic Principles | 3 |
| MIS 1101 or MIS 1901 | Digital Systems or Honors Digital Systems | 3 |
| MKTG 2101 or MKTG 2901 | Marketing Management or Honors Marketing Management | 3 |
| MIS 2502 | Data and Analytics | 3 |
| MIS 3504 | Digital Design and Innovation | 3 |
| MIS 3538 | Social Media Innovation | 3 |
| MKTG 3501 | Integrated Marketing Communications | 3 |
| MKTG 3508 | Digital Marketing | 3 |
| Total Program Courses | 24 credits | |
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