Drexel University LeBow College of Business 15 courses 24 total credits
How does a company design an effective social media campaign for its brand new product? How does a bank make credit card offers or detect fraud? How does a chain store stock its shelves with just the right products at the right price? Technology has made it possible to collect, store, process, and analyze massive data sets that can help businesses make better decisions, but people with skills in business analytics are needed to convert the information contained in the data into business decisions. From the junior analyst providing daily reports on production to the CEO seeking to transform the business, all are looking for guidance and talent in business analytics.
| Total Credits | 24 credits |
Program Courses
Business Analytics elective (select one of the following)
| Code | Course Title | Credits |
|---|---|---|
| ECON 350 | [WI] Applied Econometrics | 4 |
| ECON 360 | Time Series Econometrics | 4 |
| ECON 370 | Experiments and Causality in Economics | 4 |
| MKTG 366 | Customer Analytics | 4 |
| MKTG 367 | Data-Driven Digital Marketing | 4 |
| OPR 320 | Linear Models for Decision Making | 4 |
| OPR 330 | Advanced Decision Making and Simulation | 4 |
| OPR 350 | Optimization in Finance | 4 |
| SMT 380 | Sports Analytics | 4 |
| STAT 335 | Introduction to Experimental Design | 4 |
| Total Business Analytics elective (select one of the following) | 4 credits | |
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