University of Illinois Urbana-Champaign College of Media 22 courses
The Advertising minor is designed to provide undergraduate students with knowledge and experiences in advertising and brand communication. Students will take foundational courses in advertising and then choose courses that are of interest to them, from an approved list. Courses within the Advertising minor will help students develop an understanding of the “big picture” of advertising as well as the role of advertising in society. Students pursuing a major in Advertising or CS+Advertising are not eligible for a minor in Advertising. View all College of Media undergraduate and graduate degree programs.
Foundations of Advertising
| Code | Course Title | Credits |
|---|---|---|
| ADV 150 | Introduction to Advertising | 3 |
| ADV 393 | Advertising and Society | 3 |
| Total Foundations of Advertising | 6 credits | |
Exploring Advertising Topics
Choose 1 course from the following list:
| Code | Course Title | Credits |
|---|---|---|
| ADV 175 | Introduction to Multicultural Advertising | 3 |
| ADV 200 | Data Literacy | 3 |
| ADV 201 | Social Media and Personal Branding | 3 |
| ADV 212 | Advertising History | 3 |
| ADV 214 | Sports Advertising & Branding | 3 |
| ADV 290 | Special Topics in Advertising | 1-3 |
| Total Exploring Advertising Topics | 3 credits | |
Advanced Advertising Topics
Select at least 3 courses at the 300- or 400-level from the list below. ADV 305 (3 hours)
| Code | Course Title | Credits |
|---|---|---|
| ADV 301 | Becoming an Influencer | 3 |
| ADV 311 | Classic Campaigns | 3 |
| ADV 376 | Global Advertising | 3 |
| ADV 378 | Psychology of Advertising | 3 |
| ADV 391 | Creative Advertising for Non-Majors | 3 |
| ADV 392 | Advertising Immersion and Experiential Learning | 1-6 |
| ADV 396 | Research Experience in Advertising | 1-3 |
| ADV 399 | Advertising Study Abroad | 1-5 |
| ADV 400 | Special Problems | 0-3 |
| ADV 409 | Media Entrepreneurship | 3 |
| ADV 480 | Social Media Analytics | 3 |
| ADV 490 | Advanced Special Topics in Advertising | 1-3 |
| ADV 491 | Digital Content and Social Media Management | 3 |
| ADV 494 | Persuasion Consumer Response | 3 |
| Total Advanced Advertising Topics | 9 credits | |
Click a course code or title to read the full course description.
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