Drexel University LeBow College of Business 28 courses 45 total credits
The STEM-designated Marketing Technology and Analytics major teaches students how to use cutting-edge tools to turn big data into actionable insights. They learn how to deepen their statistical prowess by working with large business datasets, and they differentiate themselves in the new, data-driven environment by understanding experimental design and analysis.
| Total Credits | 45 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| BLAW 621 | Legal Issues in Business | 3 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3 |
Required Marketing Core
Select three (3) from the following Major courses
| Code | Course Title | Credits |
|---|---|---|
| BSAN 615 | Data Visualization & Analytics | 3 |
| MKTG 607 | Marketing Experiments | 3 |
| OPR 601 | Managerial Decision Models and Simulation | 3 |
| STAT 632 | Datamining for Managers | 3 |
| Total Select three (3) from the following Major courses | 9 credits | |
Electives (Select three (3) from the following)
| Code | Course Title | Credits |
|---|---|---|
| COM 586 | Strategic International Communication | 3 |
| COM 610 | Theories of Communication and Persuasion | 3 |
| DIGM 511 | Research Methods for Digital Media | 3 |
| FIN 601 | Corporate Financial Management | 3 |
| INFO 590 | Foundations of Data and Information | 3 |
| INFO 623 | Social Network Analytics | 3 |
| MKTG 630 | Global Marketing | 3 |
| MKTG 638 | New Product Planning, Strategy, and Development | 3 |
| MKTG 646 | Services Marketing | 3 |
| MKTG 654 | Corporate Brand & Reputation Management | 3 |
| MKTG T680 | Special Topics in Marketing | 0.5-9 |
| Total Electives (Select three (3) from the following) | 9 credits | |
Experiential Learning (Select one (1) of the following)
| Code | Course Title | Credits |
|---|---|---|
| BUSN 615 | Graduate Internship | 0.5-3 |
| INTB 790 | International Business Seminar and Residency | 3 |
| MGMT 680 | Leading for Innovation | 3 |
| MGMT 715 | Business Consulting | 3 |
| ORGB 640 | Negotiations for Leaders | 3 |
| Total Experiential Learning (Select one (1) of the following) | 3 credits | |
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