Arizona State University W. P. Carey School of Business 2 courses 30 total credits
In the Master of Science program in marketing, you gain a variety of skills and knowledge that enable you to succeed in emerging marketing roles. You learn to combine creativity, strategy and technology to design intelligent, data-informed marketing solutions that drive measurable results. Guided by industry experts and faculty, you gain experience working on real-world projects that apply AI technologies for consumer insights, predictive analytics, personalization and marketing automation. You develop the expertise to transform data into actionable insights, manage AI-powered campaigns, and lead strategic marketing initiatives across diverse industries. Offering a comprehensive education in marketing, this program covers topics such as AI in marketing, digital marketing, innovation, marketing analytics and brand management. The curriculum emphasizes the latest tools and technologies used in the industry, helping you stay ahead of the curve in a rapidly changing business landscape. The W. P. Carey Career Services Center provides resources and career coaching that you can access throughout the program and beyond. The Department of Marketing at the W. P. Carey School of Business combines timeless fundamentals with innovative thinking and technological fluency, empowering you to turn data into insight and ideas into measurable impact. You learn directly from award-winning faculty who are advancing research and practice in areas such as digital marketing, AI applications, behavioral science and marketing analytics. Through this expertise, you are prepared to lead the next generation of intelligent, data-informed marketing practices.
| Required Core | 3 credits |
| Electives | 24 credits |
| Culminating Experience | 3 credits |
| Total Credits | 30 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| MKT 561 | Customer-centric Research and Analytics | 3 |
| Total Required Core | 3 credits | |
Electives
Culminating Experience
| Code | Course Title | Credits |
|---|---|---|
| MKT 579 | Generating Impact for Organizations | 3 |
| Total Culminating Experience | 3 credits | |
Additional Curriculum Information
For elective coursework, students should consult the academic unit for a list of approved courses. Students can select up to nine credit hours of non-W.P. Carey courses from the electives list.
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