University at Buffalo Interdisciplinary Programs 15 courses 23 total credits
The Marketing minor is designed to equip students with the foundational knowledge and applied skills necessary for entry-level roles in the marketing field (e.g., marketing coordinator, digital marketing associate, or brand assistant) and in marketing-intensive industries (e.g., retail, advertising, or market research). Coursework will combine lectures, case analyses, collaborative projects, and experiential learning to strengthen students’ competencies in areas such as consumer behavior, branding, and marketing analytics. The Marketing minor leverages the resources and support of the School of Management.
| Minor | 23 credits |
Required Courses
| Code | Course Title | Credits |
|---|---|---|
| ECO 182 | Introduction to Microeconomics | 4 |
| PSY 101 | Introductory Psychology | 3 |
| MGQ 201 | Introduction to Statistics for Analytics | 4 |
| MGM 301 | Principles of Marketing | 3 |
| MGM 303 | Marketing Research | 3 |
Electives
Students may “double-count” up to three credits of the required courses towards their major and this minor; these students should take the remaining 15 credits from the list of required electives below.
| Code | Course Title | Credits |
|---|---|---|
| MGM 302 | Selling and Sales Force Management | 3 |
| MGM 304 | Consumer Behavior | 3 |
| MGM 406 | Product and Brand Management | 3 |
| MGM 409 | Advertising and Promotion | 3 |
| MGM 410 | Digital Marketing | 3 |
| MGM 412 | Marketing Analytics | 3 |
| MGM 414 | Sales Leadership Analytics | 3 |
| MGM 416 | Principles of Category Management | 3 |
| MGM 420 | Special Topics in Marketing | 3 |
| MGM 421 | Current Issues in Retailing & Omnichannel Commerce Marketing | 3 |
| Total Electives | 6 credits | |
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