University of Illinois Urbana-Champaign Gies College of Business 4 courses 12 total credits
The graduate concentration in marketing is specifically designed to address the increasing demand for management professionals who possess a blend of broad business acumen and specialized marketing expertise. This concentration equips students with a comprehensive toolkit of strategic, analytical, and tactical skills essential for success in today’s fast-paced, customer-centric business landscape. By focusing on the latest industry trends and best practices, the program prepares graduates to navigate complex marketing challenges and drive impactful results in a variety of business contexts. This concentration requires twelve graduate hours of Marketing coursework. Successful completion of the concentration assumes certain knowledge of business and prior coursework. Admission to the concentration requires enrollment in a specified Gies College of Business graduate program.
| Total Hours | 12 credits |
Required Courses
Select 12 hours from the following.
| Code | Course Title | Credits |
|---|---|---|
| BADM 523 | Consumer Behavior 4.0: Digital Transformation in Consumer Behavior | 4 |
| BADM 527 | Brand Management | 4 |
| BADM 528 | Promotional Strategy | 4 |
| BADM 584 | Global Marketing | 4 |
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