University of Phoenix College of Business and Information Technology 6 courses 18 total credits
The Marketing certificate addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of products and services, and how to respond to growing demands in different countries and cultures. The program builds upon the foundational marketing course and allows further study in the areas of consumer behavior, marketing research, search engine optimization, and business marketing strategies. Marketing managers need creative and analytical abilities to manage the marketing function of the business enterprise.
Marketing Core
| Code | Course Title | Credits |
|---|---|---|
| MKT 353 | Product and Brand Management | 3 |
| MKT 435 | Consumer Behavior | 3 |
| MKT 443 | Social Media Marketing | 3 |
| MKT 446 | Search Engine Optimization | 3 |
| MKT 449 | Marketing Analytics | 3 |
| MKT 498 | Integrated Marketing Strategy | 3 |
| Total Marketing Core | 15 credits | |
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