The University of Texas at Austin Red McCombs School of Business 33 courses 120 total credits
The objective of the BBA Marketing curriculum is to prepare students to identify market opportunities, understand customer needs, and help firms build strong brands in a competitive environment. The curriculum develops skills in product design, pricing, distribution, and promotional strategy, supporting careers in marketing across all industries. The Plan of Study is a suggested four-year course sequence to support academic planning and serves as a helpful guide. Currently enrolled students should meet with their academic advisor to tailor their course selections and timelines to their individual goals and circumstances. All requirements are listed below, starting with the most specialized moving to the most general. Additional requirements may follow the table, so be sure to read the entire page. Some required courses listed below may also satisfy General Education requirements, including Core Curriculum.
| Upper-Division MKT Elective | credits |
| Foreign Language other than English, Beginning Proficiency | credits |
| College Requirements - Business | credits |
| General University Requirements | credits |
Major
Required hours that may also count towards this BBA major's in residence requirement:
| Code | Course Title | Credits |
|---|---|---|
| MKT 360 | Information and Analysis | 3 |
| MKT 370 | Marketing Policies | 3 |
Degree
Sequence 1:
| Code | Course Title | Credits |
|---|---|---|
| M 408R or M 408Q | Differential and Integral Calculus for the Sciences or Differential and Integral Calculus for Business | 4 |
Degree
Sequence 2: (required for Computer Science and Business (CSB) dual degree and Science and Technology Management majors)
| Code | Course Title | Credits |
|---|---|---|
| M 408C or M 408D | Differential and Integral Calculus or Sequences, Series, and Multivariable Calculus | 4 |
Degree
Economics (may also count towards Social and Behavioral Sciences (080) )
| Code | Course Title | Credits |
|---|---|---|
| ECO 304K | Introduction to Microeconomics | 3 |
| ECO 304L | Introduction to Macroeconomics | 3 |
Social Science
Sequence 1: Plan II Honors dual majors only S S 302C may also be replaced by S S 302E, S S 302F.
| Code | Course Title | Credits |
|---|---|---|
| S S 302C or S S 302D | Honors Social Science: Methods and Theory or Honors Social Science: Psychology | 3 |
Social Science
Professional Growth
Social Science
Analytics
| Code | Course Title | Credits |
|---|---|---|
| STA 301 | Introduction to Data Science | 3 |
| STA 235 | Data Science for Business Applications | 2 |
| D S 235 | Introduction to Decision Science | 2 |
| O M 235 | Operations Management | 2 |
Social Science
Business
Click a course code or title to read the full course description.
Our subject experts help with essays, research papers, case studies, discussion posts, and capstone projects for these programs β written from scratch to your course requirements.
Program and course information is reproduced from each university's published academic catalog for informational purposes and may change. Always confirm current requirements with your university. We are an independent academic support service and are not affiliated with or endorsed by the universities listed.
Expert guides on essay writing, citation styles, study skills, and academic success.
View All Articles
Learn how to write a good research question for a paper. Narrow your topic, identify a research problem, and create a focused question with practical examples.
Learn how to choose a research topic you can actually research. Discover how to narrow broad ideas, find reliable sources, and develop a focused research question.
Learn how to cite sources in a research paper using APA, MLA, and Chicago styles, with in-text citation examples and reference-list tips.