Johns Hopkins University Whiting School of Engineering 16 courses 21 total credits
Department website: https://engineering.jhu.edu/cle/academics/undergraduate-studies/marketing-and-communications-minor/ The Marketing and Communications (M&C) program offers Johns Hopkins Arts & Sciences, Engineering, and Peabody students a broad array of courses designed to equip them to lead in the fields of marketing and communications. The program also complements major courses of study in departments across campus. Students will find courses that allow them to pursue their career goals, whether they wish to pursue a career in product or marketing management at a large-scale enterprise or to be more involved in the creative side of the marketing field, including areas such as advertising, public relations, and social media. Marketing and Communications courses are also open to students who choose not to declare the minor. The Johns Hopkins Center for Leadership Education (CLE) capstone is a culminating, hands-on project in which students apply course knowledge to solve a real-world problem. It develops and demonstrates technical and professional skills—entrepreneurship, research, quantitative reasoning, systems thinking, critical analysis, teamwork, and clear written and oral communication. Aligned with CLE’s focus on problem discovery, the capstone challenges students to identify meaningful, previously unarticulated problems and to use interdisciplinary tools to design and evaluate solutions. Students work with peers and external stakeholders, apply sustainability and entrepreneurial principles, and present their findings to diverse audiences.
CORE COURSES
| Code | Course Title | Credits |
|---|---|---|
| EN.660.105 | Foundations of American Enterprise | 3 |
| EN.660.203 or EN.660.207 | Financial Accounting or Reasoning with Data | 3 |
| EN.660.250 | Identifying and Capturing Markets | 3 |
| EN.661.110 or EN.661.250 | Professional Writing and Ethics or Oral Presentations | 3 |
| Total CORE COURSES | 12 credits | |
UPPER-LEVEL ELECTIVES
Complete two courses from the following: 1
| Code | Course Title | Credits |
|---|---|---|
| EN.660.322 | Decision Analytics | 3 |
| EN.661.228 | Improvisational Techniques for Communication | 3 |
| EN.661.306 | Special Topics in Professional Writing: Freelance Travel Writing | 3 |
| EN.661.315 | Culture of the Engineering Profession | 3 |
| EN.661.355 | Special Topics in Professional Writing: Blogging about Food and Culture | 3 |
| EN.661.361 | Crisis Communications | 3 |
| EN.661.370 | Storytelling with Data | 3 |
| Total UPPER-LEVEL ELECTIVES | 6 credits | |
CAPSTONE COURSE
Complete one course from the following: 1
| Code | Course Title | Credits |
|---|---|---|
| EN.660.420 | Strategic Case Analysis | 3 |
| EN.660.450 | Advertising & Integrated Marketing Communication | 3 |
| EN.660.453 | Digital/Social Media & Analytics | 3 |
| Total CAPSTONE COURSE | 3 credits | |
Click a course code or title to read the full course description.
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