New York University NYU Shanghai 117 courses 24 total credits
The Interactive Media + Business (IMB) minor is where innovation + business meet through emerging media technology. It teaches how innovative ideas combine with technology, creativity and business principles to yield viable products, services and experiences. IMB students are challenged to imagine and implement interactive products and services that fearlessly investigate the recently possible in media, technology, and communication. IMB minors are also expected to think holistically about the impact of their work in society as well as the business value, whether it involves software or hardware, virtual or physical, product or experiences. The IMB minor welcomes interest in entrepreneurship in all forms โ large organizations or startups, for-profit or not-for-profit โ that bring about disruptive changes and create positive social impact. Students of IMB acquire a design-and-build mindset and gain experience by implementing creative solutions to real business problems in order to graduate well prepared for stimulating careers or future learning journeys in diverse organizations across the globe.
| Any Business core, elective, or an approved IMBX-SHU course | 4 credits |
| Interactive Media Elective Courses | credits |
| Any courses starting with the IMBX-SHU or PCIX-SHU subject code | 4 credits |
Required Courses
| Code | Course Title | Credits |
|---|---|---|
| BUSF-SHU 250 | Principles of Financial Accounting | 4 |
| ECON-SHU 251 | Economics of Global Business | 4 |
Required Courses
Interactive Media Foundation Courses
| Code | Course Title | Credits |
|---|---|---|
| IMBX-SHU 110 | Innovation Lab | 4 |
Required Courses
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| IMBX-SHU 106 | Introduction to Media Industries and Institutions | 4 |
| PCIX-SHU 202 | Communicating for Influence | 4 |
| IMBX-SHU 230 | User Research Fundamentals | 4 |
| INTM-SHU 101 | Interaction Lab | 4 |
| INTM-SHU 205 | What is New Media? | 4 |
| INTM-SHU 103 | Creative Coding Lab | 4 |
| Total Required Courses | 4 credits | |
Business Core & Elective Courses
Interactive Media Arts Electives
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