New York University School of Professional Studies 34 courses
Notice: The curriculum on this page is effective Spring 2027. Students in the Integrated Marketing (MS) program starting in Fall 2026 should consult the 2024-2025 edition of the bulletin for program requirements. Please note that some modified courses (INTG1-GC 1000, INTG1-GC 1030, INTG1-GC 1055, INTG1-GC 2100, INTG1-GC 2300, INTG1-GC 2205, INTG1-GC 2305, INTG1-GC 2315, INTG1-GC 1060, INTG1-GC 4000) retain Fall 2026 course information, and students should contact their academic department for full course details effective Spring 2027 for these courses. The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics. Admission to master’s programs at the NYU School of Professional Studies requires the completion of a U.S. bachelor's degree or its international equivalent. Admissions decisions are made through a holistic review process. Visit the SPS Admissions website for detailed application requirements and deadlines.
Core Requirements
Electives
Students must select two elective courses. Below is a sample of elective courses. See the Policies tab for additional details on fulfilling the electives requirement.
Capstone
Select one of the following:
| Code | Course Title | Credits |
|---|---|---|
| INTG1-GC 4000 | Capstone | 3 |
| INTG1-GC 4001 | Capstone Thesis | 3 |
Required Concentration Courses
| Code | Course Title | Credits |
|---|---|---|
| INTG1-GC 2200 | Brand Strategy | 3 |
| INTG1-GC 2205 | Managing Products & Brands | 3 |
| INTG1-GC 1005 | Campaign I: Strategy & Execution | 3 |
| INTG1-GC 1015 | Campaign II: Planning & Management | 3 |
Concentration Electives
Select 1 concentration elective course. Sample elective courses are below.
Required Concentration Courses
| Code | Course Title | Credits |
|---|---|---|
| INTG1-GC 2100 | Social Media & The Brand | 3 |
| INTG1-GC 2120 | E-Commerce Marketing | 3 |
Concentration Electives
Select 3 concentration elective courses. Sample elective courses are listed below.
Required Concentration Course
| Code | Course Title | Credits |
|---|---|---|
| INTG1-GC 2300 | Business Analytics and Data Visualization | 3 |
Concentration Electives
Select 4 concentration elective courses. Sample elective courses are listed below.
Click a course code or title to read the full course description.
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