Drexel University LeBow College of Business 28 courses 45 total credits
The STEM-designated Digital Marketing Technology major enhances the MS in Marketing degree, providing the history and theoretical framework behind new media, plus the hands-on skills to develop a strategic, integrated marketing approach. Courses within the major teach best practices in building campaigns and measuring results, as well as consumer and influencer behavior in the social realm. This major is ideal for pursuing positions such as social media analyst, media planner, manager of integrated media strategy and digital marketing strategist.
| Total Credits | 45 credits |
Required Core
| Code | Course Title | Credits |
|---|---|---|
| BLAW 621 | Legal Issues in Business | 3 |
| ORGB 511 | Leading in Dynamic Environments: A Personal, Relational, and Strategic Approach | 3 |
Required Marketing Core
Select three (3) from the following Major courses
| Code | Course Title | Credits |
|---|---|---|
| MIS 642 | Emerging Information Technologies in Business | 3 |
| MIS 643 | Digital Platform Management | 3 |
| MIS 653 | Design Thinking for Digital Innovations | 3 |
| MKTG 634 | Integrated Marketing Communications Management | 3 |
| Total Select three (3) from the following Major courses | 9 credits | |
Electives (Select three (3) from the following)
| Code | Course Title | Credits |
|---|---|---|
| COM 586 | Strategic International Communication | 3 |
| COM 610 | Theories of Communication and Persuasion | 3 |
| DIGM 511 | Research Methods for Digital Media | 3 |
| FIN 601 | Corporate Financial Management | 3 |
| INFO 590 | Foundations of Data and Information | 3 |
| INFO 623 | Social Network Analytics | 3 |
| MKTG 630 | Global Marketing | 3 |
| MKTG 638 | New Product Planning, Strategy, and Development | 3 |
| MKTG 646 | Services Marketing | 3 |
| MKTG 654 | Corporate Brand & Reputation Management | 3 |
| MKTG T680 | Special Topics in Marketing | 0.5-9 |
| Total Electives (Select three (3) from the following) | 9 credits | |
Experiential Learning (Select one (1) of the following)
| Code | Course Title | Credits |
|---|---|---|
| BUSN 615 | Graduate Internship | 0.5-3 |
| INTB 790 | International Business Seminar and Residency | 3 |
| MGMT 680 | Leading for Innovation | 3 |
| MGMT 715 | Business Consulting | 3 |
| ORGB 640 | Negotiations for Leaders | 3 |
| Total Experiential Learning (Select one (1) of the following) | 3 credits | |
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