Johns Hopkins University Carey Business School 10 courses
Students are required to complete the Graduate Certificate in one year. Students must consult with an academic advisor to ensure that they take courses in the approved sequence. The certificate consists of six courses (12 credits). All courses are two credits. Course waivers are not permitted for this certificate.
Required Courses (4 Credits):
| Code | Course Title | Credits |
|---|---|---|
| BU.420.710 | Consumer Behavior | 2 |
| BU.410.620 | Marketing Management | 2 |
Elective Courses (Pick 4):
| Code | Course Title | Credits |
|---|---|---|
| BU.420.750 | AI in Marketing | 2 |
| BU.420.720 | Customer Relationship Management | 2 |
| BU.460.700 | Integrated Digital Marketing | 2 |
| BU.410.601 | Marketing Research | 2 |
| BU.450.710 | Marketing Strategy | 2 |
| BU.450.750 | Strategic Market Intelligence | 2 |
| BU.450.765 | Social Media Analytics | 2 |
| BU.510.601 | Statistical Analysis | 2 |
| Total | 8 credits | |
Click a course code or title to read the full course description.
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