University of Minnesota Online 3 credits WRIT
This course examines how verbal, visual, and multimedia content can be designed and combined to create meaning, improve comprehension, and make information more usable. Emphasis is placed on the rhetorical roles of visual elements in print and digital communications, and how technical communicators can use visual means to reach audiences, convey information, and achieve rhetorical goals. Students read and discuss theory, practice information design skills, and apply both to real communications projects suitable for inclusion in a professional portfolio. Projects focus on print and web content design and development; the information design process (plan, design, develop, layout, testing); project planning toward deliverables (web sites, signage, wayfinding); and universal design (color, symbols, etc.)
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