University of South Florida 3 credits VIC
This course focuses on developing an understanding of brand equity in strategic communication management. It investigates how to build, measure, and manage brand equity, including management of brands over time, geographic boundaries, and market segments. Prerequisite: None Corequisite: None Co-Prerequisite(s): None USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications Credit Hours: 3
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