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UGBA 149A

Information Technology Strategy

University of California, Berkeley 3 credits Walter A. Haas School of Business

Course Description

This course focuses on the use of IT by traditional firms and startups, rather than the details of the technology, with the goals of understanding how IT enables new strategies and how existing strategies adapt to IT innovations. Covers IT technologies used throughout the organization, including mobile communications, systems for online payment, business-to-consumer and business-to-business transactions, customer relationship management, and supply chain management.

Code
UGBA 149A
Credits
3
Subject
Walter A. Haas School of Business

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