Stony Brook University 1.5 credit TMP
Introduction to the basic principles of marketing, including: the influence of the marketplace and the marketing environment on marketing decision making; the determination of a firm’s product, prices, channels, and communication strategies; and the firm’s system for planning and controlling its marketing effort. Special emphasis will be given to marketing in information industries and knowledge intensive industries. 1.5 credits Prerequisite: TMP 552 Grading Letter graded (A, A-, B+, etc.)
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