Temple University 3 credits THE
The meetings, conference and convention industry has long been recognized as a major market sector in the tourism and hospitality industry, and is one of the fastest growing sectors within the industry. This course will provide students insight into its complex and diverse nature as represented within the strategic operational aspects which includes, but is not limited to, the following: strategic meeting management, accommodation, food and beverage management, tourism destination marketing, technical services, risk management, technology and the US multicultural meetings market and project management.
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