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TCHT1-UC 1602

Business Development III

New York University 3 credits Hotel & Tourism Management

Course Description

An analysis of the challenges faced and skills necessary in running a small organization or making changes within a large one from the perspectives of marketing, finance, law, and human resources. Topics covered included: the principles and procedures for starting a business, changing corporate structures, franchising, media strategies, making businesses successful over the long term, making effective changes in organizations, leading an organization, and the dimensions of entrepreneurial behavior. Prerequisites: TCHT1-UC 1601.

Code
TCHT1-UC 1602
Credits
3
Subject
Hotel & Tourism Management

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