Northern Arizona University 3 credits STR
This course will deepen students' understanding of online communication processes and innovative applications of social media engagement across major industries. This course will establish the shared foundational concepts for advertising, public relations and merchandising: branding (and rebranding), innovation and the critical need to develop a customer-centric model. It is designed to strengthen social media analytical skills needed for creating data-driven campaigns. This class will integrate the growing research of social listening, measurements and evaluations, and audience engagement. The class will offer hands-on experience with rigorous theoretical underpinning in a computer lab environment. Letter grade only.
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