Northern Arizona University 3 credits STR
Provides an overview of the role and function of advertising in society. Students learn the fundamentals of today's complex media environment and effective ways to connect with consumers through digital search advertising, social media/influencer collaborations, streaming video/audio, television, radio, out-of-home, print, and other media. Students engage in foundational theories and ethical practices, artificial intelligence, advertising executions, media planning, creative strategies, and campaign presentations. Letter grade only.
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