Temple University 3 credits STHM
This course presents an overview of the process of planning and organizing human, environment, technology and cultural components of an experience in order to improve its quality and the interaction between provider and customers. Students will gain expertise in the design and innovation of experiences that not only meet customers' needs but also align with the providers' competencies. The integration of analytics into this course offers a comprehensive approach to understanding and improving customer experiences in the modern experience industries of entertainment, events, hospitality, sport, and tourism.
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