Texas A&M University 3 credits SOCI
Examination of the process of introducing to the marketplace new products or services based upon scientific and technological innovations; practical skills for assessing the technology, identifying potential products and services, and quantifying market demand; focuses on value creation, financing, intellectual property law, regulatory, and socio-economic drivers. Prerequisite: Junior or senior classification or admission to upper division in Mays Business School; SOCI 376/MGMT 376 or MGMT 376/SOCI 376 and SOCI 476/MGMT 476 or MGMT 476/SOCI 476 recommended. Cross Listing: MGMT 479/SOCI 432.
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