James Madison University 3 credits SMAD
This course covers the principles and practices of developing creative copy for advertising. Students will examine how to solve client problems by writing persuasive stories. Students will focus on writing scripts for TV and radio commercials, print ads, headlines, taglines, jingles, web copy, out of home ads, new media, and social media. Emphasis will be on editing, researching and writing creative briefs and strategic plans. Prerequisite(s): Admission to the SMAD major and creative advertising concentration and SMAD 204 and SMAD 242 . Corequisite(s): SMAD 204 , SMAD 242 .
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