James Madison University 3 credits SCOM
This is the capstone course for the public relations program of study. Students further their theoretical understanding and practical skills in the processes of research, planning, communication/action and evaluation by conducting campaigns for specific organizations. Prerequisite(s): SCOM 362 , one advanced research method course (SCOM 381 , SCOM 383 , SCOM 385 , SCOM 386 or SCOM 388 ), and one public relations context course (SCOM 363 , SCOM 365 , SCOM 369 or SCOM 460 ).
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