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SCOM 388

Campaign Research Methods

James Madison University 3 credits SCOM

Course Description

The study of research methods in various communication contexts. Emphasis is on ability to use research methods at various stages of communication planning including background research, primary research, strategic planning, monitoring and evaluation. Students will be expected to conduct an original research project and present findings in a paper and/or oral presentation. Prerequisite(s): SCOM 280 .

Code
SCOM 388
Credits
3
Subject
SCOM

Programs That Include This Course

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