James Madison University 3 credits SCOM
Students will explore a specific context of public relations and how public relations theories, processes, and skills can be used in the context. During the semester, students will discuss specific publics within the context and apply ethical communication strategies and tactics to engage with those publics. Courses provided could include crisis communication, corporate social responsibility, social media management, fashion public relations, etc. based on the expertise of the instructor. Prerequisite(s): SCOM 260 and fully-admitted SCOM major.
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