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SBE330

Creativity, Innovation and New Product Development

DeVry University 4 credits Small Business Management and Entrepreneurship

Course Description

This course concentrates on the processes of creativity and innovation as tools for marketers and small business managers. Students identify opportunities for using these processes and apply them to implementing and expanding product lines in corporate and entrepreneurial ventures. A structure for introducing new products is presented. Prerequisites: Complete at least 1 of the following: BUSN115 Introduction to Business and Technology; WGD210 Digital Imaging Fundamentals.

Code
SBE330
Credits
4
Subject
Small Business Management and Entrepreneurship

Programs That Include This Course

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