University of Illinois Urbana-Champaign 3 credits Strategic Brand Communication
Students focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies. Credit is not given toward graduation for: SBC 525 and SBC 506. Prerequisite: Restricted to MS: SBC students.
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