University of Illinois Urbana-Champaign 1 credit Strategic Brand Communication
Introduces foundational concepts of strategic brand communication, including how brands are developed, positioned, and expressed across audiences and channels. Through case studies and applied analysis, students examine the strategic role of brand purpose, identity, and messaging in contemporary organizational and media contexts. The course establishes core frameworks and vocabulary that prepare students for advanced study and professional application in strategic brand communication. Credit is not given toward graduation for: SBC 520 and SBC 500. Prerequisite: Restricted to MS: Strategic Brand Communication students.
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