Pennsylvania State University 3 credits RPTM
Advanced Arena Management develops advanced skills and understanding in arena and live entertainment management fields including operations, budgeting, marketing and staffing. Course is taught on site at a sports/ entertainment arena and also includes off-campus site visits to at least two (2) major live entertainment venues. Off campus travel with the class group is required for this course. Topics include; developing events from inception to delivery; booking, contract negotiation, scheduling, ticketing, food/beverage and alcohol service, safety and security, fan experience, risk management, and business management. Students are provided with management level exposure to a variety of departments throughout the arena and are given the opportunity to learn directly from department managers.
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