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RCSC 446

Global Retailing

University of Arizona 3 credits Retailing & Consumer Sciences

Course Description

Analyze the global market environment and retailing structure, systems, issues, and trends in the global retail industry. Explore the macro and micro-context factors that influence retailers' internationalization and entry modes for international retail expansion. You will learn about international retail business and analyze global consumers in terms of cultural differences, and develop retail strategies for international expansion based on global retailer research and global market opportunity assessment.

Code
RCSC 446
Credits
3
Subject
Retailing & Consumer Sciences

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