University of Arizona 3 credits Retailing & Consumer Sciences
In this fast-paced online workshop, we examine the role of category managers and category management within retail and consumer marketing. Category management (CM) is a holistic way of managing product categories for the whole life cycle. In an interactive case study, you will take on the role of a category manager, make business decisions as the professional responsible for managing a specific group of products, analyze trends, develop strategies, and oversee pricing, promotion, and range management to maximize sales and profitability. In the process, you will learn how retailers and brands use category management to drive value for consumers and shareholders and how to prepare for careers in this dynamic field.
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