University of Florida 3 credits Public Relations
The development of successful integrated communications programs is best described as a cross-functional process. Students learn to integrate communication elements (e.g. public relations, advertising, social media, sales promotion, event marketing, and media relations) to advance an organization’s success while building brand equity. Readings, current and historical case studies and exercises help students learn how to develop effective integrated communications approaches and plans. Prerequisite: PUR 3000 with a C grade or better or ADV 3008 with a C grade or better.
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