University of Florida 3 credits Public Relations
Focuses on key elements of corporate reputation which is one of the most important and yet least understood aspects of any company’s overall success and value. In today’s digital, global, highly interactive business ecosystem, where a company is subject to instant, vivid, unfiltered, and global scrutiny, the need for effective and proactive reputation management is greater than ever, and even more so recently as virtually all corporations navigate through multiple global crises. Prerequisite: PUR 3000 with a minimum grade of C.
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