University of Arizona 3 credits Communication
This is a fundamental course in public relations that is designed to offer students a broad overview of public relations as a field and help them to set up a solid foundation for upper level Public Relations courses. It's intended to develop in students a broad and basic understanding of public relations -- what it encompasses, its history and influences, and its practices and processes in the contemporary business world and in society at large. Ethical issues for public relations practitioners will be considered, as well as the impact of globalization and new technologies in this field, through examination of current events and case studies.
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