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P R 367

Integrated Communications Management

The University of Texas at Austin 3 credits Public Relations

Course Description

Public relations as a managerial problem-solving process; strategic management of programs to enhance public-organizational relationships. Advertising 370J and Public Relations 367 may not both be counted. Three lecture hours a week for one semester. Pre/Corequisites: Advertising 344K and 345J with a grade of at least C- in each; Marketing 320F, 337, 337N, or 337H with a grade of at least C-. Restrictions: Restricted to public relations majors.

Code
P R 367
Credits
3
Subject
Public Relations

Programs That Include This Course

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