Temple University 3 credits MSP
Changes in the media business, including technology, distribution, content platforms, business models, even in styles of managing people and teams require a new perspective and approach. This course combines lecture, vibrant class discussion, student presentations, personal reflection and guest speakers to explore and clarify these media business areas. The course will focus on three core questions: 1) What are the skills and behaviors reflected in successful media managers today with respect to technology, entrepreneurship, innovation, communication and content development? 2) What are your own managerial preferences & skills and how can you build upon them? 3) What is the relationship between media business trends and the changing role of the media manager?
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