Temple University 3 credits MSP
This course exposes students to a wide range of skills and protocols required to manage, sustain and grow a public, educational, commercial, broadcast or cable television station. It examines scheduling, promotion, marketing, sales, content development, rights and clearances, standards and practices, partnership management, talent management and collective bargaining agreements. Students enrolled play a key role in the operation of Temple University Television (TUTV), and will work with the course instructor, engineering staffers and others to schedule the station, produce original content (variety, sports, reality, talk, & mini-doc's, etc.), re-version existing, historically relevant programs, create station promotion, develop marketing plans, as well as interact with guests from respected local, regional and national media organizations. The class will also concentrate on managing the collateral, new media platforms that operate in association with the television service. NOTE: This course requires instructor permission to register. Students should contact the instructor directly via email, and then, if approved to register, forward that approval to msp@temple.edu at which point the MSP department will register you and send you a confirmation.
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