University of Maryland Global Campus 3 credits MSCP
Prerequisites: MSCP 600, 605, 610, 620, 625, 630. A study of how to create a communications plan that supports an organizational strategy for an existing organization. Practice is provided in completing all the steps of creating such a plan: conducting research; developing a problem statement; and identifying campaign goals and objectives, audience segments, and messaging targeted to those segments. Assignments include creating a communications strategy with tactics and timelines, evaluation plans, and a realistic budget.
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