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MRKT 592

Consumer Behavior

Oregon State University 3 credits MRKT

Course Description

Understanding the processes that lead to purchase, so as to improve decisions on segmentation and the appropriate marketing mix for each segment. How consumers and households make decisions, and why different individuals/groups make different decisions. Application of behavioral science concepts at individual, subcultural and cultural levels. Effects of consumerism and regulation also are considered.

Code
MRKT 592
Credits
3
Subject
MRKT

Programs That Include This Course

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