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MMC 9209

Media Ethnography

Temple University 3 credits MMC

Course Description

This advanced topic course is designed to help students deepen their knowledge of the purpose, politics and practices of ethnography for the study of media and communication. Focusing on key methodological, epistemological and ethical questions, the course digs deep into how ethnography can be employed in different ways to study media institutions, on-line interpretive communities, and media reception and use in various cultural settings. While touching on the multiple and diverse influences in the theoretical development of ethnography, this course is organized primarily around the practical challenges and dilemmas of "doing" media ethnography, such as initiating a study, establishing ethnographic authority, the politics of representation, conducting fieldwork, observation versus participant observation, the practice of taking fieldnotes, the writing of media ethnographies, the difference between "thin" and "thick" description, and "traditional" versus "virtual" ethnographic inquiry.

Code
MMC 9209
Credits
3
Subject
MMC

Programs That Include This Course

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