Temple University 3 credits MMC
This seminar-style course explores various approaches to analyzing the content and potential effects of documented communications--written materials (such as news articles, print ads, or transcripts of conversations), audio/visual forms (such as movies, TV programs, commercials, photographs, or videos of nonverbal behaviors), and interactive media (such as gaming and online applications). Content analysis is a systematic way of analyzing message content. In addition to "human coding" of topics such as TV violence, this course introduces you to a number of software options for computer text analysis, an evolving set of techniques for analyzing the written word in an era of unprecedented digital retrieval capability. The course's emphasis is on the design and execution of actual content analysis studies--methods of producing meaningful data to answer critical questions about all types of messages.
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