Temple University 3 credits MMC
This course is constructed to offer students an up-to-date account of major issues associated with survey research design. The class begins with a summary of core measurement issues (e.g., concept explication, open- and closed-ended items). Attention is given to sampling frames and current difficulties with generating quality probability-based samples. Focus then turns to various types of survey designs (e.g., cross-sectional, rolling cross-sectional, panel), with summaries offered of their strengths and weaknesses. Special attention is then given to web-based survey designs given their prevalence in today's research environment. The course closes with a summary of approaching survey research from a Total Survey Error (TSE) perspective.
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