University of South Florida 3 credits MMC
This course provides an overview of the primary theories and methods used in the study of audiences, including their conceptualization and behavior. Students will learn how to critique, analyze, and interpret data while applying academic scholarship to the media industry to help understand and explain industry dynamics, as well as to inform decision making. Prerequisite: None Corequisite: None Co-Prerequisite(s): None USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications Credit Hours: 3
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