University of South Florida 3 credits MMC
Using data analytics to develop, optimize, and assess outcomes of advertising strategies for brands; the scientific approach to marketing with hands-on use of technologies such as databases, analytics and computing systems to collect, analyze, and act. Prerequisite: None Corequisite: None Co-Prerequisite(s): None USF College of Arts and Sciences | Zimmerman School of Advertising and Mass Communications Credit Hours: 3
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