DeVry University 4 credits Marketing
Students in this course explore the impact of branding on consumers, as well as trends influencing brand preference, purchase and loyalty. Coursework addresses consumers’ personal and societal identity and explores the role brands play in meeting consumer needs. Students become familiar with how brands are managed through brand research, development and extension; and with brand equity and identity. They also examine opportunities, risks and realities of branding in today’s marketplace. Prerequisites: BUSN319 Marketing.
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