New York University 1.5 credit Marketing
This course offers a deep dive into the intersection of art, technology, and commerce, exploring how technological innovations have revolutionized not just artistic expression but also the business of art. Examine the evolution of the art market, from the patronage systems of the past to the rise of galleries, global auction houses, and digital marketplaces. Gain insights into the economics of art, including valuation strategies, market dynamics, and the influence of globalization. Explore case studies on how technology has disrupted traditional business models, from online auctions and social media promotion to blockchain-based authentication and the booming NFT market. By synthesizing historical context with cutting-edge trends, this course equips you with the knowledge to understand and navigate the rapidly changing business landscape of the art world.
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