University of Iowa 3 credits MKTG
Fundamentals of customer experience (CX) management leveraging principles of behavioral science and design thinking; value creation through journey mapping; experience prototyping; creating a customer-centric culture; CX technology and trends, including AI, AR/VR, IoT, and personalization; multisensory product and service design; measuring and evaluating CX initiatives. Prerequisites: MBA:8110.
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